Is KTM Expanding Asian Production? Bajaj’s Strategy Uncovered
The global motorcycle industry is witnessing a significant transformation, and at the centre of it stands KTM, Austria’s performance-focused motorcycle manufacturer, and its strategic partner—and now majority owner—Bajaj Auto of India. Over the past two decades, KTM has become synonymous with innovation, adventure, and high-performance biking. Yet, behind the orange branding lies a shifting production … Read more