In a significant development for the Indian luxury automotive industry, Bentley Motors Limited has officially opened its first exclusive showroom in India. The grand launch took place in Mumbai, a city that has long been considered the commercial and luxury capital of the country. Operated by Infinity Cars, the new showroom at Nariman Point represents a powerful statement of Bentley’s commitment to expanding its presence in one of the world’s fastest-growing luxury markets.
This is more than just a showroom launch — it marks the beginning of a new chapter for Bentley in India. With the entire range of iconic Bentley models, including the Bentley Continental GT, Bentley Flying Spur, and Bentley Bentayga, the company aims to offer a personalized, ultra-luxury experience to Indian customers who value craftsmanship, heritage, and modern performance.
Bentley’s Strategic Entry into India
A Long-Awaited Official Presence
While Bentley vehicles have been available to select buyers through import and dealer networks in the past, the opening of this first official Bentley showroom in India marks the brand’s direct and structured entry into the market. This is part of Bentley’s larger strategy to strengthen its presence in key global markets, especially those with a rising number of high-net-worth individuals.
Operated Under SAVWIPL
Bentley India now functions under Škoda Auto Volkswagen India Private Limited (SAVWIPL). This collaboration brings Bentley’s world-renowned luxury car experience under an established and trusted automotive umbrella in India. SAVWIPL already manages several top brands in the Volkswagen Group, and Bentley’s addition reinforces the company’s portfolio of premium and luxury marques.
The partnership is strategic — Bentley gains the infrastructure, regulatory support, and network of an established player, while SAVWIPL strengthens its position in the high-end luxury segment.
The New Mumbai Showroom — A Symbol of Luxury
Location and Architecture
The newly inaugurated showroom is located at Nariman Point, one of Mumbai’s most prestigious business districts. This location reflects Bentley’s focus on exclusivity and elegance. The showroom’s design aligns with Bentley’s global retail identity: a perfect blend of contemporary architecture, handcrafted interiors, and a calming, sophisticated atmosphere.
The space features premium leather furnishings, ambient lighting, and a curated display of Bentley’s finest vehicles. Customers can experience the cars up close, interact with product experts, and even configure their dream Bentley through advanced digital visualization tools.
Operated by Infinity Cars
Bentley has partnered with Infinity Cars, a name well-known in the Indian luxury automotive space. With years of experience in dealing with high-end car brands, Infinity Cars brings deep market expertise and a strong understanding of luxury consumer behavior. Their role ensures that Bentley’s legendary customer service and ownership experience are delivered seamlessly in India.
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The Line-Up: Bentley’s Complete Range Now in India
One of the key highlights of the showroom launch is the availability of Bentley’s full luxury range for Indian buyers. These models are globally recognized for their craftsmanship, innovation, and performance.
1. Bentley Continental GT
The Continental GT is a modern grand tourer that embodies elegance and power. It combines handcrafted interiors with a performance-oriented powertrain that delivers thrilling acceleration. Known for its flowing design lines and refined driving dynamics, the Continental GT remains one of Bentley’s most iconic models.
Key Highlights:
- Sleek, aerodynamic exterior design
- Bespoke interiors with customizable options
- High-performance engine for smooth yet powerful driving
- Advanced infotainment and driver-assistance technologies
2. Bentley Flying Spur
The Flying Spur represents the pinnacle of luxury sedans. Combining limousine-like comfort with sports-car agility, it offers a unique blend of performance and refinement. Its commanding presence on the road and opulent interiors make it a favorite among luxury car enthusiasts and business leaders.
Key Highlights:
- Spacious cabin with world-class comfort features
- Exquisite detailing and craftsmanship
- Advanced safety and technology features
- Multiple powertrain options, including hybrid variants
3. Bentley Bentayga
The Bentayga, Bentley’s flagship SUV, is designed for those who want both luxury and practicality. It redefines the SUV experience by offering unmatched comfort, cutting-edge technology, and outstanding off-road capability — all wrapped in unmistakable Bentley style.
Key Highlights:
- Luxurious cabin with handcrafted detailing
- Powerful engines and all-terrain performance
- Innovative infotainment and safety systems
- Perfect for both city drives and grand adventures
Why Bentley Chose Mumbai for Its First Showroom
A Hub for Luxury Consumption
Mumbai has long been recognized as the economic powerhouse of India. Home to numerous high-net-worth individuals, business magnates, and celebrities, the city provides the ideal customer base for ultra-luxury automobile brands like Bentley. Its vibrant luxury retail ecosystem, high purchasing power, and global exposure make it a natural first choice for Bentley’s official entry.
Strategic Access to Key Clientele
Nariman Point offers proximity to some of the city’s most affluent neighborhoods and business districts. This ensures that Bentley can directly cater to a clientele that values exclusivity, craftsmanship, and superior service.
Bentley’s Vision for the Indian Market
A Long-Term Commitment
The Mumbai showroom is only the beginning. Bentley India has announced plans to expand its network to other major cities, including Bengaluru and New Delhi. This strategic expansion aims to make Bentley’s ultra-luxury experience accessible to a wider range of customers across the country.
Focus on Bespoke Experiences
Bentley is not just selling cars; it is offering a lifestyle. Each vehicle is handcrafted and can be personalized to reflect the unique taste of its owner. Bentley plans to bring its “Mulliner” bespoke personalization program to India, allowing customers to customize everything from interior stitching to exterior paint finishes.
Integrating Sustainability and Innovation
Bentley is also focusing on sustainable luxury. The brand is investing heavily in hybrid and electric technologies, aligning with its global Beyond100 strategy to become a fully carbon-neutral organization. This means that Indian customers will eventually get access to Bentley’s upcoming hybrid and electric models, combining performance with environmental responsibility.
Impact on India’s Luxury Car Market
Rising Demand for Ultra-Luxury Vehicles
India’s luxury car market has been witnessing steady growth over the past decade. The number of ultra-high-net-worth individuals (UHNWIs) is on the rise, and their preferences are shifting toward bespoke, high-end vehicles. Bentley’s official presence in India reflects this growing demand and positions the brand to tap into this premium segment effectively.
Strengthening the Luxury Ecosystem
The arrival of Bentley officially will likely encourage other premium brands to deepen their investments in India. This will lead to increased competition, better customer service, and an enriched luxury mobility ecosystem. Bentley’s entry also signals confidence in India’s economic potential and consumer sophistication.
Customer Experience at the Bentley Mumbai Showroom
Personalized Consultation
Every Bentley customer is unique — and the buying process reflects this philosophy. The Mumbai showroom offers one-on-one consultations with trained product experts who guide clients through the brand’s legacy, technical excellence, and personalization options.
Advanced Configuration Tools
Customers can visualize their dream Bentley using advanced digital configuration tools. From exterior colors to interior veneers, every detail can be customized to create a one-of-a-kind masterpiece.
After-Sales Excellence
Under the SAVWIPL umbrella, Bentley India will offer comprehensive after-sales support, including maintenance, servicing, and warranty solutions. This ensures that ownership remains as seamless as the purchase experience.
The Legacy of Bentley: A Century of Excellence
Founded in 1919, Bentley has been synonymous with performance, craftsmanship, and luxury. The brand rose to fame with its early racing successes, including victories at 24 Hours of Le Mans, and has evolved into a symbol of timeless elegance and engineering excellence.
Every Bentley is handcrafted in Crewe, England — a testament to the brand’s dedication to detail and perfection. From selecting the finest leather to precision-engineering the most powerful engines, Bentley represents a blend of heritage and innovation.
Bentley’s Global Expansion Strategy
Bentley’s entry into India is part of a larger global growth plan. The brand has been expanding into key emerging markets where luxury consumption is increasing rapidly. By combining its exclusive craftsmanship with modern retail experiences, Bentley aims to remain at the forefront of the ultra-luxury automotive industry.
The strategic tie-up with SAVWIPL also reflects Bentley’s vision to operate efficiently in diverse markets through strong local partnerships.
Key Highlights
- Luxury Car Launch in India: Bentley officially opens its first showroom in Mumbai.
- Location: Nariman Point, Mumbai — operated by Infinity Cars.
- Models Available: Continental GT, Flying Spur, Bentayga.
- Under SAVWIPL: Bentley’s operations integrated with Škoda Auto Volkswagen India.
- Future Plans: Expansion to Bengaluru and New Delhi.
- Customer Experience: Bespoke design, personalized service, advanced configuration.
- Luxury Market Impact: Strengthening India’s high-end automotive ecosystem.
FAQs on Bentley’s First Official Showroom in Mumbai
1. Where is the first Bentley showroom in India located?
The first official Bentley showroom in India is located at Nariman Point, Mumbai, and is operated by Infinity Cars.
2. Which Bentley models are available at the Mumbai showroom?
Customers can explore and purchase the Continental GT, Flying Spur, and Bentayga at the new showroom.
3. Who operates Bentley India?
Bentley India is operated under Škoda Auto Volkswagen India Private Limited (SAVWIPL), which manages sales, marketing, and after-sales operations.
4. Will Bentley open more showrooms in India?
Yes, Bentley plans to expand its network to Bengaluru and New Delhi, offering a broader presence across major Indian cities.
5. Can customers customize their Bentley vehicles?
Absolutely. Bentley offers extensive personalization options through its Mulliner bespoke program, allowing customers to tailor their vehicles according to their preferences.
6. Does Bentley offer hybrid or electric vehicles in India?
While the current line-up features traditional powertrains, Bentley is moving towards hybrid and electric models as part of its global sustainability strategy. These options are expected to arrive in India in the future.
7. What makes Bentley different from other luxury car brands?
Bentley stands out for its handcrafted interiors, impeccable engineering, and the ability to personalize every detail of the car, making each vehicle truly unique.
Conclusion
The launch of the first official Bentley showroom in Mumbai marks a historic moment for the Indian luxury automotive market. This strategic move signifies Bentley’s long-term commitment to India and its growing community of discerning luxury car buyers. By combining British craftsmanship, advanced technology, and an unmatched ownership experience, Bentley aims to redefine luxury mobility in India.
With plans to expand to other major cities and the introduction of hybrid and electric models in the future, Bentley is well-positioned to become a leading name in India’s ultra-luxury segment. For customers seeking a perfect blend of elegance, performance, and exclusivity, Bentley’s arrival sets a new benchmark in automotive luxury.